Primary lockup
Default. Mark and wordmark in Mauve with Sunset squares, for light grounds.
Primary lockups
The official vector lockups, taken from the live site.
Every logo file
All 11 logo, mark and lockup files held in the brand brain, grouped as the brain groups them. Pick the one that suits the ground it sits on.
Primary logos6 files
In use
The reversed lockup sits top left on every social template.
Favicon
The mark at small sizes, as set in this hub's browser tab.
Handle it carefully
The lockup is a fixed artwork. Treat it that way.
- Never recolour the lockup.
- Never stretch or squash it.
- Never outline it.
Guidance
The logo should feel stable and precise. Never crowd it, stretch it, recolor it, outline it, or combine it with unrelated marks.
Do
- Use approved SVG assets from the design-system bundle.
- Keep the mark on approved light, dark, and brand-color surfaces.
- Leave generous clear space around every lockup.
Don't
- Do not alter logo files, colors, spacing, or proportions.
- Do not place the logo on low-contrast photography.
- Do not use the logo as decoration or a repeated pattern.