ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? ! → %
Regular 400
Medium 500
Semibold 600
Bold 700
Two typefaces
Space Grotesk speaks. DM Sans explains. Nothing else substitutes for them, with one exception: client-facing documents may use Arial.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? ! → %
Regular 400
Medium 500
Semibold 600
Bold 700
Where each one goes
As set in the social templates. The full size, line-height and letter-spacing scale is in Design tokens.
| Role | Typeface | Weight | Notes |
|---|---|---|---|
| Headlines | Space Grotesk | 500 | Space Grotesk Medium (500). Carousel covers step up to Semibold (600). |
| Details and captions | Space Grotesk | 400 | Space Grotesk Regular. |
| Body copy | DM Sans | 400 | DM Sans Regular. |
Together
On a Mauve ground, the second line of a headline can be picked out in Sunset (5.3:1, AA). On light grounds keep the whole headline in Mauve or Off-Black.
Meet the team
at the conference
Headlines run in Space Grotesk at Medium weight. Body copy sets in DM Sans at regular weight, in sentence case, never in capitals.
Font files
Both families are open source (SIL Open Font License) and free to install.
The Google Fonts pages give you desktop installers (TTF) for Word, Figma and Keynote. The WOFF2 files below are the web versions kept in the brand brain and used by this hub.
Guidance
Space Grotesk is the primary typeface — a modern, clean, highly legible sans-serif used for headlines, key messaging, and digital applications (Brand Guidelines p.14). DM Sans is the secondary typeface for body text and longer-form content, adding a refined, humanist warmth (p.15). Arial is used only for client-facing documents; all marketing materials use the brand fonts.
Font files
The 3 font files held in the brand brain.