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Smart Data Hub

The Usual Suspects

Four recurring characters, one bottleneck each.

The lineup

Always in this order, left to right. They are the problem, never the solution: relatable, a little exasperated, never villains and never patients.

The characters in lineup order: Polly Paper Trail, Dr. Disconnected, Vera Verification, Manny Manual

Meet each one

Each character personifies one administrative bottleneck in healthcare operations.

The house style

Stylised 3D animated-feature look: rounded features, slightly large heads, soft studio light. Everyday healthcare-admin people in office clothes with a lanyard badge. Expressions are tired, puzzled or sheepish, never angry. One character per spotlight, four in a lineup, never a fifth.