Foundations
The laws of the visual system: colour, type, logo, space, imagery and motion.
SmartData — ColorDraft: needs source
Source: the brand-spec palette in ../../Brand Instructions/brand.md (source-backed).
| Token | Hex |
|---|---|
mauve |
#322045 |
mauve-ink |
#1E1329 |
light-mauve |
#D097E7 |
sunset |
#FE6E4E |
sunset-hi |
#E85A3A |
coral-hi |
#FE7253 |
rust |
#83230E |
off-black |
#19181A |
dark-sage |
#28352B |
light-sage |
#BCCCC1 |
off-white |
#E7ECE4 |
bone |
#FAF9F3 |
paper |
#FFFFFF |
Semantic role assignments (which color does what) are Needs source until read from
approved artboards — see tokens/tokens.json → semantic.
SmartData — IconographyDraft: needs source
Needs source. The brand-spec does not define iconography. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
SmartData — LogoDraft: needs source
Needs source. The brand-spec does not define logo. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
SmartData — MotionDraft: needs source
Needs source. The brand-spec does not define motion. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
SmartData — PhotographyDraft: needs source
Needs source. The brand-spec does not define photography. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
The brand-spec negative list already bans:
- unsupported operational-data, ROI, savings, accuracy, or performance claims (all SDATA-006 metrics are blocked until operator-approved)
- off-palette colors outside the SDS mauve/sunset/sage system
- substitute typefaces (only Space Grotesk + DM Sans; Arial for client-facing docs)
- warm/full-color photography — imagery is recolored black & white with a 25% gradient overlay
- the brand pattern used as a focal point rather than a sparing background accent
- recoloring, stretching, or outlining the logo lockup
SmartData — Space & GridDraft: needs source
Needs source. The brand-spec does not define space & grid. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
SmartData — TypeDraft: needs source
Source: the brand-spec type block in ../../Brand Instructions/brand.md.
| Role | Family |
|---|---|
| display | Space Grotesk |
| body | DM Sans |
| family | Space Grotesk + DM Sans (Arial for client-facing docs only) |
| files | _oracle/08-clients/active/smartdata/03-brand/interactive-brand-guide-source/fonts/ |
Scales, weights in production use, and leading are Needs source until measured from approved artboards.